Exhibit C – Platform Relationship Summary
Effective for New Customers: February 6, 2026
Effective for Existing Customers: March 11, 2026
1. Independent Advertising Platforms
Advertising Platforms used in connection with the Services are independent third parties. They solely determine and control: ad approvals and reviews; delivery, pacing, and auction mechanics; enforcement of advertising policies and account eligibility; the availability, stability, and functionality of APIs and integration paths; and reporting availability, latency, and metrics. Kliken does not control these decisions or systems.
2. Customer Responsibilities
Customer is responsible for: creating and maintaining accounts required for the Services; completing identity verification and onboarding steps required by a platform; ensuring compliance with platform policies; and resolving platform enforcement actions. Kliken may provide general guidance and troubleshooting assistance, but any such assistance is informational only.
3. Account Structures
Depending on the product and integration, campaigns may run via Customer-managed platform accounts, or Kliken-managed or pooled account structures where the advertising platform permits this model. The account structure does not alter Customer’s responsibility for content, compliance, and business practices, or Sitewit Corp’s status as the sole service provider.
4. Data Sharing with Platforms
To provide the Services, Kliken may transmit, synchronize, or process information via platform APIs, including: product catalog or feed data; business, account, and domain information; event, tracking, and measurement data; campaign configuration and optimization parameters; and model-generated recommendations or signals. Advertising Platforms process this data under their own terms.
As part of these data sharing activities, Kliken may configure advanced conversion and measurement features that use first-party information collected on Customer Properties. By requesting or enabling these features, Customer instructs Kliken to collect, process, and transmit such data on Customer’s behalf and represents that (a) Customer has provided all required notices and consents, and (b) Customer’s use complies with all applicable platform policies.
5. Platform Limitations & Changes
Advertising Platforms may, at any time and without notice: change or remove features or reporting metrics; alter optimization models or auction mechanics; modify API access or integration rules; enforce new documentation or compliance requirements; or restrict access for certain industries, regions, or business categories. If such changes impact the Services, Kliken may modify or discontinue affected functionality. Such changes do not constitute a breach of this Agreement.
6. Platform Programs and No Platform Participation in this Agreement
Kliken may participate in partner programs offered by Advertising Platforms. Unless expressly stated by the relevant Advertising Platform, such participation does not mean that the Advertising Platform endorses or sponsors Kliken. No Advertising Platform is a party to this Agreement or a third-party beneficiary of it.